An intensified programme with an attempt to bring undiluted focus on promotion of breastfeeding, in addition to ongoing efforts through the health systems. This will be called: ‘MAA’ (Mothers’ Absolute Affection) Programme. The Programme would be launched at the national level on 5th August 2016. States and UTs may launch the MAA Programme during the month of August 2016, after its national level launch.
To revitalize efforts towards promotion, protection and support of breastfeeding practices through health systems to achieve higher breastfeeding rates.
|One Day Sensitization Module Hindi||2.5 MB|
|Operational Guidelines (1-18)||4.78 MB|
|Operational Guidelines (19-36)||3 MB|